Historic NBA Deal: Why Phoong Law Partnered with the Sacramento Kings

Yet, as revealed in a recent feature by KCRA 3, the origins of this unforgettable catchphrase were surprisingly lighthearted. It wasn’t cooked up by a high-priced Madison Avenue marketing firm; instead, it was dreamed up by Anh Phoong’s husband during an evening hot tub brainstorming session. Though Anh initially laughed it off as a bit too corny, she woke up the next morning unable to get the rhythmic rhyme out of her head.

Ten years later, that catchy phrase has evolved from a local billboard campaign into a multi-city legal empire. Now, the Law Offices of Anh Phoong are breaking far beyond the borders of traditional legal advertising. By partnering with the Sacramento Kings, Anh Phoong has officially made NBA history—and she is using that massive spotlight to spark an entirely new era of community advocacy and women’s empowerment across the Central Valley.

Rooted in the American Dream: The Foundation of Hard Work

To truly understand the weight of this historic partnership, one must look at the foundation upon which Phoong Law was built. Anh Phoong’s trajectory is a living testament to the classic American Dream, anchored entirely by resilience and familial sacrifice.

As the daughter of refugees, Anh’s parents fled Vietnam on a boat, arriving in the United States with absolutely nothing to their names. They were forced to build a life completely from scratch, navigating a new culture, a new language, and immense financial hardship. Growing up watching this daily hustle left an indelible mark on Anh.

The fierce work ethic, unwavering integrity, and resilience she witnessed in her parents became the exact blueprints she used to navigate law school and establish her independent practice. When Phoong Law fights for regular people who have been injured, mistreated, or left vulnerable after an accident, that advocacy stems from a deep-seated familiarity with what it means to fight against the odds. The empire she has built over the last ten years isn’t just a business success story—it is a monument to her family’s survival and grit.

A Historic Milestone for Representation

In February 2026, that journey reached a historic milestone on the hardwood of the Golden 1 Center. When the Sacramento Kings took the court wearing their official jerseys, they did so carrying a new patch: the logo of Phoong Law. With that placement, Anh Phoong officially became the first AAPI (Asian American and Pacific Islander) woman-owned business to ever sponsor an NBA jersey.

In the sports business landscape, jersey patch sponsorships are typically the playground of massive, multi-billion-dollar tech conglomerates, global airlines, or institutional financial firms. For a local, self-made female entrepreneur to secure that real estate is a monumental disruption to the status quo.

For Anh, however, the corporate milestone is secondary to what that patch physically represents to the people watching. Visibility matters. Seeing an Asian-American woman’s business permanently affixed to the uniforms of NBA athletes sends a powerful, undeniable message to young girls, minority communities, and aspiring entrepreneurs everywhere. It serves as visual proof that women belong in the highest echelons of business and leadership, and that their voices deserve to be amplified on the largest stages imaginable.

Turning a Platform into Tangible Support

True leadership means ensuring that when you rise, you lift others up with you. Rather than treating the Sacramento Kings partnership as a standard marketing play to simply acquire more corporate visibility, Phoong Law structured the sponsorship to act as a direct pipeline of funding for local women in crisis.

A designated portion of the sales from every single Sacramento Kings jersey featuring the Phoong Law patch is donated directly to two incredible local non-profit organizations. By shifting the spotlight from her own firm to the organizations doing the heavy lifting on the ground, Anh is using her platform to actively change lives.

The partnership proudly benefits two pillars of the Sacramento community:

1. Single Moms Strong

Raising children is a monumental task under any circumstance, but doing it completely alone brings a unique set of emotional, structural, and financial hurdles. Single Moms Strong is dedicated to easing that burden by providing single mothers with a vibrant community, professional development resources, essential life-skills workshops, and affordable, high-quality childcare. By channeling funds to this organization, the partnership helps single mothers secure the stability they need to thrive both at home and in their careers.

2. My Sister’s House

For over two decades, My Sister’s House has served as a critical sanctuary in the Central Valley, specifically addressing the needs of AAPI and other underserved women and children impacted by domestic violence, sexual assault, and human trafficking. The organization provides a 24-hour helpline, emergency shelter, transitional housing, and employment training programs. The financial support generated by the Kings jersey sales ensures that survivors have access to the safe shelter and holistic resources required to heal, rebuild their lives, and reclaim their independence.

Looking Ahead: A Permanent Commitment to Sacramento

The final buzzer of the NBA season will eventually sound, and jersey designs may evolve, but Phoong Law’s dedication to the people of Sacramento remains permanent. This historic partnership isn’t a temporary publicity stunt or a fleeting corporate social responsibility checkbox—it is a reflection of who Anh Phoong is as a leader, a mother of three, and a proud daughter of Sacramento.

As the law firm continues to expand its reach and protect the rights of personal injury victims across California, its core mission will always remain deeply intertwined with community upliftment. Anh Phoong has proven that you can build a thriving business empire while keeping your hands firmly extended to pull up the vulnerable.

The next time you catch a Sacramento Kings game and spot that jersey patch on the court, remember that it represents much more than a law firm. It represents history, representation, a triumph over adversity, and a direct investment into the safety and empowerment of local women.

Need a Team That Fights For You?

At Phoong Law, we bring the same passion, grit, and dedication to our legal clients that we bring to our Sacramento community. If you or a loved one have been injured in an accident and need an experienced team that will tirelessly advocate for your rights, we are here for you.

Something wrong? Call Anh Phoong.

• Phone: 866-GOT-PAIN (866-468-7246)